Local television has been on the back burner for many years now but with geo-targeting, holistic delivery measurements, and digital advertising 2020 could mean a new age for broadcast television technology. With the digital era on the rise, it would only make sense to make the switch to the new IP-based era of broadcasting.
https://www.broadcastingcable.com/blog/broadcast-tv-2020-trends-set-stage-atsc-3-0